YEG is the airport code for Edmonton, Alberta, Canada, but it’s also so much more in the local culture. We use #yeg as a way to connect and communicate with our communities. We talk about the #yegwx (weather in Edmonton) and share recipes on #yegfood. It reflects a truly local experience and we know that we can connect to others through developing a movement around #yegcider.
You can pronounce yegcider like egg with a ‘y’ in front or spell it out like y-e-g-cider. We use both.
Our province is full of amazing fruit! Despite what people sometimes think, there is an abundance of delicious cider ingredients available on the Prairies. In our own neighbourhood we saw so many apples just rotting on the trees; the fruit is so abundant that people often don’t know what to do with it all. We want to help take that fruit that would normally be wasted and give it new life – as cider! Read more in our Cider Manifesto.
Our commitment is to embracing local – flavours, culture and producers! We rescue unwanted fruit from our neighbours. We respectfully forage in the river valley. We buy other ingredients as locally as possible. All the ciders we make honour Prairie flavours and culture. Read more in our Cider Manifesto.
We are in the startup phase, but these things take an often unpredictable amount of time. Meanwhile, we are taking our time to develop our craft and raise the profile of cider in Alberta. We are hoping to launch a product to market by Summer 2019. Subscribe to our cider news if you want to receive email updates when we launch!
Yes! Because we are crushing and pressing the apples for cider, cosmetic issues like some bruising isn’t a problem. However, we cannot use fruit that is rotting, or has broken skin.