YEG is the airport code for Edmonton, Alberta, Canada, but it’s also so much more in the local culture. We use #yeg as a way to connect and communicate with our communities. We talk about the #yegwx (weather in Edmonton) and share recipes on #yegfood. It reflects a truly local experience and we know that we can connect to others through developing a movement around #yegcider.
You can pronounce yegcider like egg with a ‘y’ in front or spell it out like y-e-g-cider. We use both.